Steps to sell with story telling formula
As a home business owner, you need a strategy on how to market and sell your product or service.
You need a way to match the product’s benefits to your customer’s needs. And you should communicate these to your potential customers and lead the customers through the buying decision.
One of the proven ways to convince your customer is by giving the benefits of your product in an easy to understand method.
What is an easy to understand method?
The best way to present the benefits of your product to the customer is in the way of a story. You can create a case study into an interesting story.
But why use a story to sell your product?
This is because we are all tuned to hear stories. Even from our childhood, we loved to hear stories. What is a better option there other than to share your products benefit by presenting it into an interesting story?
If a child is told that “Consistent and effective effort leads to success”, how many children will understand the point. But when it is told as a story, “The Tortoise and the Hare”, it became easy for the child to grasp the concept.
That is the power of the storytelling.
So if you use storytelling effectively to market and sell your product, you will get a better chance against your competitor who is still trying to sell with old conventional methods.
I knew the effectiveness of storytelling for a long time. But I was not sure how to explain this in a way that people could use it effectively.
So when I read this article by Henry DeVries, I was so impressed the way he explained how to use the storytelling to sell your product.
Storytelling helps persuade on an emotional level. Maybe that is why so many Fortune 500 companies are putting an emphasis on teaching their sales and business development professionals storytelling techniques that will move units and convince prospects to come aboard.
Henry DeVrie‘s article shows us how anyone can implement the story telling method in a proper way.
Having a great product or service alone is not going to help you much in your home business. You need a way to present it to your customers.
Storytelling is perhaps the best way to inspire your customers.
It is easy to forget a name. But a good story will stay forever. This is why many major businesses are turning to storytelling as a way to market their products.
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