Do You Really Think That The Email Marketing Is Dead?
Since the inception of electronic mail or email in 1971 by “Ray Tomlinson” we are now in the 46th year in 2017 .
During this period, most technology got replaced by more powerful solutions. Yet email not only traversed the technological revolution virtually unaffected but it also is growing in popularity every year.
Even with so many other ways to reach customers today, email marketing is still getting stronger every year. And one thing is beyond doubt; Email Marketing is going to stay here for many more years to come.
Is Email Marketing different from other form of marketing?
Email marketing is not any different from any other types of marketing. The basic principles of marketing apply to Email Marketing too.
Email Marketing’s major advantage is that it can be used effectively for highly targeted marketing. It also let marketers with a number of campaign reports letting them to analyze campaign results in any which way they want. This can be used to fine tune the overall marketing campaign to get the maximum benefit out of it.
How to use Email Marketing to reach target customers?
The most effective way to reach your target audience is to allow existing and potential customers to register on your website.
Naturally, when the users register they should provide the email address. This let you compile a list of email addresses from customers who have interest in receiving additional information about your business and products.
Sending your email marketing materials to these members are far more effective than sending out to email addresses you purchased. Because you know that your subscribers have interest in product or service you offer. Based on this knowledge, you can include the content that is of interest to your subscribers, who are your existing or potential customers.
You can also decide on a suitable layout and colors of the email to be appealing to them.
What are the real benefits of Email Marketing?
The concept of Email Marketing is simple and extremely cost effective.
The best part of email marketing is that when your recipient receives your marketing email with a link to your website or products page, they are likely to make a purchase or visit to your website for more information.
The recipient can also forward your email by clicking a “Forward” button to his friends or someone he knows. This ability to easily forward an email message is exceptionally more effective than using “word of mouth” to spread the word. This can result in significantly better results than originally intended.
An email campaign is one of the most effective way to market your products, services and other business information to your customers and prospects.
But, if you get it wrong, you can confuse your readers to the point that they don’t take any action.
Your emails should always provide value to your subscribers. If you continuously keep trying to sell to them, they will regard you as an interruption and start to unsubscribe from your list.