This is How to Generate the Best Out Of Your Solo Ads?
Everyone loves traffic.
I am no exception.
Don’t take me wrong. I am talking about traffic to my blog.
Like everyone else, I was taught and believed that search engines will send us Free Traffic.
Of course it’s true.
But then what’s wrong with organic traffic?
For a new blog, it may take a while to get traffic from search engines. And there is no guarantee when they will show up. So time is an important factor here.
And with most newbies this is heart breaking. A compelling reason to lose the “initial pickup” that is essential for moving forward with their blog.
So what can we do about this situation?
Do we wait free traffic to come our way or look for other ways to generate traffic?
Is “Free Traffic” totally free?
If you value your time, then free traffic is not exactly free.
If it takes one, two or three months to generate the free traffic to a consistent level, then think how much money you are losing in the form of your “lost time”
Now, you might be wondering if you are wasting your time going after organic or Free Traffic?
No no no; thats a BIG NO
Organic traffic is of course the backbone of your online business.
But until your backbone becomes stronger and take over, you can look at other sources to bring in traffic to your blog; even at the expense of spending a few dollars.
After all, you can always go and earn lost money, but you can never go and create the lost time.
Do a basic calculation. If you have to wait for 3 month for organic traffic to pick up, then how much you are losing in terms of lost time.
Put a value for that lost time.
Now why don’t you spend a small portion of that value for other source of traffic.
Once you go to paid traffic, the result usually will be immediate.
The major benefit now is you have a list with subscribers; and the morale boost that it gives you.
This of course is if you handle the paid traffic the right way.
Looking at Google Analytics graph that shows some action is definitely more encouraging than an empty graph.
Ok! Paid Traffic generates immediate results. But where do I buy Paid Traffic?
When it comes to paid traffic there are number of choices. Pay per Click, Pay per View, Mobile advertising and many more. For a complete list of paid traffic sources, please download my Free eBook here:
CLICK TO DOWNLOAD THE PAID TRAFFIC SOURCE LIST HERE
But for his discussion, we are looking at Solo Ads.
Solo Ads can give you fast, targeted traffic so you can promote your website offer and build your list all day long with very little effort.
What is Solo Ads?
Solo Ads are simple to explain and understand.
You want traffic to your offer page.
You contact someone with a large email list, the Solo Ad Vendor, to promote your offer.
You make the agreed payment to the Solo Ad Vendor and he sends his subscribers to your offer page.
Obviously, when you select the Solo Ad Vendor, you always select someone with same interest as yours or who is working on same “Niche”
This provides instant pre-qualified traffic to your offer.
Your Solo Ad Vendors responsibility is to send his subscribers to your squeeze page, otherwise known as ‘Landing Page’.
From there you take over.
On your landing page, you offer something valuable to the visitors in return of their emails. This is known as “Lead Magnet”. Usually an e-Book, report or video that supports your niche.
Once you capture the emails, you start to build a relationship with your subscribers. You do this by providing relevant and high quality informations frequently.
Once your subscribers find value in what you offer they will become loyal followers.
Now you can market to them useful stuffs.
Once they see you as a valuable source for information, they will happily pay for your expertise.
Why marketers love Solo Ads?
The reason is simple. Look at it this way…
You spend one dollar and in return you get two dollars. How many dollars are you prepared to spend?
The best part of Solo Ads are you can easily and accurately measure the success of Ad Campaign.
You can track how many people clicked the link in your Solo Ad and what percentage joined your list and how many of them bought your products. Once you know the answer, you can put a dollar value on how much every visitor to your site costs and how much every visitor to your website is worth.
For example, you bought 100 clicks for $38. Out of the 100 clicks if 40% joins your list then that is 40 subscribers.
Each subscriber is now costing you $0.95
Perhaps 5% of the total subscribers make a purchase of your Affiliate product and you earn $26.00 per purchase, then the total you have earned is $52.00
You spend $38.00 and you earned $52.00
Now making a profit of $14.00 is not a big deal!
But that’s not the point. The point is…
Now you have a list!
You have now a list with 40 subscribers.
You can continue to do email marketing to them.
And you built your list for free without wasting months to wait for free traffic to come in.
When you reach this stage, its time to scale.
Instead of buying 100 clicks why not buy 1000 clicks with the same list owner.
Maybe you should try to buy from another list owner and test another 100 clicks and do the same thing over and over.
Now, is the picture getting clearer?
Do you see why serious markers love Solo Ads.
But don’t get excited and jump straight into Solo Ad Campaign. You still need a system to capture the emails, and convert them into loyal customers.
For that we need a basic Sales Funnel
What is a Sales Funnel?
A sales funnel is a process that is used by companies to lead customers through to purchasing their products.
For our Solo Ads campaign, we can create a basic sales funnel as follows:
￼Traffic – For generating traffic we are using Solo Ads. You can purchase Solo Ads from Udimi
Squeeze Page – There are a number of ways you can create your squeeze page. Following is a list of Squeeze Page providers. You can view a list of top squeeze page providers here.
However, our recommendation is GetResponse.
GetResponse is an auto responder that provides both a squeeze page and an email follow up solution – the last part of the sales funnel.
Front-End Offer: Front-End offer or popularly known as “Lead Magnet” is a valuable gift that you offer visitors to your squeeze page in return for joining your email list.
You can use a Free eBook or a report that is related to your Niche. You can either write the eBook yourself or outsource it to ghostwriters. Check Upwork (https://www.upwork.com) or Fiverr (https://www.fiverr.com) for details.
Follow UP – Follow-up is the last part of our Sales Funnel. And this is also the most important area. Here is where you convert your subscriber to a loyal follower and then to a customer. This is also a continuous process as long as your have subscribers in your list. You do the follow-ups using an autoresponder. There are a number of autoresponders out there.
Our recommendation is again GetResponse for the simple reason that they are really easy to use and they also provide a squeeze page solution. Later when you want to scale your follow up with a webinar, GetResponse has its own solution for Webinar too. So that your squeeze page, follow-up mails and webinar solution all can work together without any hassle.
Now that there is a list, what is next?
The list is your major asset, a major source of your online income.
You use your list to keep in touch with your subscribers with valuable informations at a reasonable frequency.
Never give them any reason to unsubscribe.
And as a best practice, “never sell, let them buy”.
Selling is manipulative and your customers are smart enough to sense it.
Know that the buyer is the one who buys.
As Internet marketer, you should only be a facilitator.
Nobody will buy from someone they hate.
So the right approach is to be in their good books, to be friends with your subscribers.
The buyer has to like you and want to be your friend.
People pay for friendship.
An important note.
Solo Ads are good; it generates immediate results.
But each Solo Ads are a one time process only, that is, every time you need traffic you pay the Solo Ad Vendor.
While this is ok as long as you make a Return On Investment, you should also work on improving your “Organic Traffic”.
Organic Traffic is a continuous process, once you begin to generate organic traffic, then it becomes easier to manage it.
So we will define a Marketing Strategy that includes a short-term and a long-term plan.
The Short-Term plan is “Paid Traffic”.
It can be Solo Ads, Google or Face Book ads or any other form of paid traffic method that you are comfortable with. For a list of paid traffic options, you can download and check our list of Paid Traffic sources here.
Download the list here
The Long-Term plan is “Organic Traffic”
Organic traffic takes time. But it is possible.
The best way to get organic traffic is SEO. Then there are Content Marketing, Link Building, Posting regular contents to your blog and Social Media promotions. These all are the major components of Organic Traffic.
You can download the two free ebooks here that explains generating traffic here.
Also important is to avoid unethical ways which eventually will do more damage than good.